About Us

At TM Travel we believe tourism should benefit everyone involved: the travellers, local communities, and the natural environment. Our company is based on responsible tourism and the idea of developing travel in a sustainable way.

We focus on walking holidays in Scandinavia for active travellers aged 65 and older. We offer group trips that bring together nature, safety, and social contact.

Our purpose

Our main goal is to create meaningful travel experiences that are both enjoyable and responsible. We focus on developing walking holidays that support local economies, reduce environmental impact, and encourage cultural respect.

By using fixed-location stays instead of fast-paced touring, we reduce travel stress and minimize transportation-related emissions. This also allows travelers to experience destinations in a deeper and more authentic way.

<-- Source: Jouwweb (2026)

Our Unique Selling Points 

TM Travel stands out through a strong commitment to responsible tourism:

  • Specialized in walking holidays for 65+ travelers
  • Focus on singles and small group travel
  • Fixed accommodation to reduce travel movement
  • Strong partnerships with local communities in Scandinavia
  • Transparent communication and no greenwashing

We believe sustainability is not a marketing strategy, but a long-term responsibility.

Source: Jouwweb (2026) -->

Stakeholders

Our business model considers both internal and external stakeholders.

Internal stakeholders include travel planners, guides, and management teams who ensure every trip meets safety and sustainability standards.

External stakeholders include local communities, accommodation providers, transport partners, and our customers. We actively collaborate with these groups to ensure tourism benefits are shared fairly and respectfully.

In the future, TM Travel aims to become a leading provider of sustainable walking holidays in Europe. We want to expand our destinations, strengthen local partnerships, and promote active aging through travel.

Our vision is to make responsible travel the standard choice for mature travelers.

Avoiding greenwashing

We are fully aware of the risks of greenwashing in tourism, and we take this very seriously. That is why we only communicate what we actively put into practice, rather than making general or unverified claims.

All our sustainability statements are backed up by concrete actions, such as working closely with local partners, designing itineraries with reduced travel movement, and making environmentally conscious choices in how our trips are organised. This way, our approach to sustainable travel stays transparent and based on what we really do.

Communication strategy

Our communication is clear, calm, and trustworthy, and matches the preferences of our target group. Instead of using aggressive or pushy marketing, we focus on a more natural approach that feels honest and easy to follow.

We mainly use storytelling, real travel experiences, and visual content that highlights nature, comfort, and human connection. This way, we try to give a realistic impression of what our trips are like, without overpromising or exaggerating anything.